Farmsafe Launches ‘In Safe Hands’ Campaign For National Farm Safety Week

Farmsafe Launches 'In Safe Hands' Campaign For National Farm Safety Week

As part of National Farm Safety Week, Farmsafe Australia has launched the 'In Safe Hands' campaign, reshaping the concept of safety in the agricultural industry as a strong dedication to protecting farmers, farming families and farm workers. This national farm safety week campaign focuses on personal responsibility, giving farm businesses practical tools for everyday hazard handling across every operation.

Six Farming Stories, One Safety Message

Through the campaign, safety gets personalised by featuring narratives from six diverse farming operations spanning the country. These farmers detail strategies for overcoming various work-related health hazards, including safer equipment handling, emergency preparedness and daily risk management on their properties.

Each story highlights how consistent handling of routine tasks, paired with sound decision-making, builds a culture where safety becomes second nature rather than an afterthought.

Building Habits That Last

"'In Safe Hands' is an invitation for farmers to consider simple ways safety can become as easy as slipping on your boots in the morning," Farmsafe Australia said.

"It reinforces the idea that safety is about consistently making safer choices until those choices become a habit."

Farmsafe Australia's National Farm Safety Week campaign encourages farm businesses to embrace safety as an ongoing commitment rather than a once-a-year exercise. Over three years, the organisation has expanded its reach across the agricultural industry, providing resources that support both large operations and family-run farms alike.

Why This Matters For The Agricultural Industry

Farm work remains among the most hazardous occupations within the broader industry landscape, with incidents often stemming from machinery handling, vehicle operation and emergency response gaps. Programs like this one give farm businesses accessible resources to close those gaps proactively.

Safety professionals across the industry can support this initiative by reviewing internal procedures, checking emergency plans and reinforcing safe handling protocols for equipment and livestock alike. For broader context on industry-wide initiatives, see our coverage of Farm Safety Week 2022 and the NHVR's call for safer livestock transport methods ahead of National Farm Safety Week.

Small and medium farm businesses seeking structured guidance may also benefit from our resource on work health and safety fundamentals for small businesses, which complements the practical, habit-based approach Farmsafe promotes during safety week.

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