New SafeWork initiative and $127.7m budget investment to enhance worker protection

 The NSW Government is rolling out a $2.9 million SafeWork NSW campaign named 'irreplaceable', focusing on the critical nature of maintaining safety at work and the repercussions of occupational injuries and deaths on families, communities, and businesses.

The SafeWork campaign underscores that while every employee is essential at work, they are irreplaceable in their personal lives, whether as a parent, son or daughter, sibling, partner, friend, or teammate.

Recent statistics indicate there was an average of 52 workplace deaths recorded annually in NSW over the last three years. That's one fatality each week for a full year.

The campaign was launched starting Sunday 29 June on television, radio, and social media platforms, targeting different ‘Culturally and Linguistically Diverse (CALD)’ groups.

SafeWork NSW Executive Director Strategic & Corporate Services Petrina Casey said workplace safety is a collective responsibility, as each of us holds irreplaceable value to our loved ones.

“This campaign will no doubt help SafeWork NSW continue its important role in addressing persistent issues, by working with workers, industry and unions to secure compliance with our work health and safety laws,” she said.

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