New initiative ensuring safety for Victorian farmers

A new campaign by WorkSafe is urging Victorian farmers to regard safety as an investment that not only protects lives but also boosts productivity and reinforces long-term success.

Deputy Premier Ben Carroll unveiled the ‘Safety – it does more than keep you safe’ campaign, showcasing how easy safety upgrades can enhance the safety, efficiency, and sustainability of farms.

“It’s tragic to see farmers continuing to be overrepresented in workplace fatalities,” the deputy premier said.

“This campaign is about sharing the tangible benefits of simple safety improvements. I encourage those in the industry to look out for each other and share safety advice, knowledge and learnings, because it can make a difference.”

The $2.8 million initiative spans multiple platforms such as television, radio, print, outdoor advertising, digital platforms, and social media.

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